Founder of Don't Cry Wolf, a communications consultancy that looks to help brands communicate honestly and authentically with audiences and build a human and emotional connection with customers. Regular YouTube blogger focused on all things communications, leadership and management. Always happy to speak at conferences.

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I'm utterly convinced that a total dedication to truth and transparency is one of the most powerful positions a brand can adopt. It's this conviction that drives me to help organisations have an honest point of view and adopt a position of strength simply by being human, compassionate and thoughtful. These same perspectives I look for in the people I work with and the clients I work for.
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Above everything else, my kids, Freddie and Luna and my wife, Lois, are what keep me sane and make this world come to life. If I'm not with them or working on the business I'm usually outdoors, desperately trying to notch up enough credit to take some mountain leader certifications or, failing that, buried in a long read and a large whisky.