Disrupt has used the following skills/services in the project.
To work with micro influencers and an ambassador to drive awareness of the ECCO AW21 shoe range, showing what encourages them to move with style.
Shooting an autumn campaign in summer made the aesthetic challenging to capture. Along with various elements causing the shoot to be pushed back, the turnaround for final edits was tight.
Working with Alanna who is a natural within fashion content creation, made the brand feel more down to earth for the customer and the whole campaign more authentic. By having a relatable ambassador and genuine customer show how to style the new collection, it showcased how wearable ECCO is and drove in new audiences. Alongside Alanna, we worked with x6 micro influencers who kept up momentum and long term interest in the campaign. All of these influencers also had a flair for fashion, showing a natural partnership and easy fit within their regular content.
“We’ve the pleasure to work with Disrupt Marketing since 2021 after an extensive pitch we’ve done. They are our go-to partner for any Brand Ambassador or influencer related questions. We love that we have a close dialogue with them and they always deliver on time. It’s a no-nonsense agency. UK is one of our key markets and the results for our campaigns are great.”
Claudia Peters, Regional Marketing Manager - ECCO