ACHIEVING RECORD INFLUENCER MARKETING ROI FOR VINTED THROUGH A SUCCESSFUL LAUNCH INTO THE UK MARKET.

Objective

Vinted needed a way to increase awareness and subscriptions with potential users across the UK market. Prior to our collaboration, Vinted had done little in the way of influencer marketing in the UK and needed a strategy that could effectively engage with a Gen-Z audience.

Challenge

Vinted needed expert guidance from the starting point of their influencer marketing efforts, to ensure breaking into a new market was a success. This meant working with an agency who was an expert in influencer marketing within the UK that had a track-record in driving app performance through influencer and could support an ‘always-on’ approach throughout the year. This is where we come in.

SOLUTION

To drive significant app sign-ups in the UK, we ran a 6 months influencer marketing campaign on multiple social media channels including Instagram, TikTok and YouTube.

To date, the ‘always-on’ activity has resulted in 60+ influencers delivering fashion focused content - leading to global record ROI for influencer activity in the month of September for Vinted, with the UK leading the way in terms of performance against other markets.