ABM AND A PASSPORT TO THE WORLD’S TOP ONLINE TRAVEL AGENTS

A one-to-one ABM programme using creativity to reach the biggest international Online Travel Agents.

The programme is in progress, so it’s early days, but so far the results are flying in…

100% account engagement rate

35% contact engagement rate

4/10 accounts in sales discussions

WHERE TO, KARHOO?

Karhoo, a mobility exchange platform that connects online travel customers with rides worldwide, wanted to reach international Online Travel Agents (OTAs) with their white-label offering.

HOW WE GOT THEM THERE

It started with packaging up their offering into a clear, compelling message. With ten target OTAs identified for this ABM programme, we went deep on the research, forming full reports on each account’s place in the market in 2020.

Using this gold dust, we created individual “passports to success” sent as a DM to decision-makers within each account, to show prospects how Karhoo can help them meet their “destinations” (goals). The DM was supported with several touchpoints across multiple channels including personalised landing pages, LinkedIn, email and calls, guiding contacts to their end destination: a partnership with Karhoo.

A ONE-WAY TICKET TO AWARDS SEASON

As of recently, we're delighted to announce that this campaign has been nominated for no less than four awards in the UK's two most
prestigious B2B marketing awards – The B2B Marketing Awards and The Drum B2B Awards. The nominations are as follows...

2 x B2B Marketing Awards: Best Limited Budget Campaign & Best Use of Direct Mail.

2 x The Drum B2B Awards: Best Limited Budget Campaign & Best Use of Personalisation.

The ceremonies for each award are happening soon, so keep your eyes out – we may just have another multiple winner on our hands...