Nigel founded DBD Media in 2000. He has worked in the media industry since 1984, and digital marketing since 1994. Prior to starting DBD Media, he worked as a management consultant for 6 years, helping businesses to develop their digital strategy and understand the potential and the threats posed by the Internet. Clients included the BBC, the FT, MSN and EMI.

His media experience covers newspapers, outdoor, TV and digital, and he has specialised in online customer acquisition and search marketing since 1998. He retains a close involvement in all client projects from a quality control and project management perspective.