Having spent more than a decade working on both sides of the client-agency fence. Prior to joining Dare,  she worked with major financial businesses such as Barclays Bank plc and ThinkSmart. This gives her a deep-rooted understanding of how agencies can more effectively deliver remarkable results within a non-agency environment. Outside of advertising, Reeha spent six years as a volunteer counsellor for Childline and currently sits on the Board of Trustees for the Welwyn Women's Refuge.