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CYGNUS has used the following skills/services in the project.
From Louisiana to London, Popeyes has taken the UK by Storm. As part of the launch we've helped create everything from packaging, internal kiosk and menu screens to animations and OOH.
Popeyes wanted to bring Louisiana hospitality to the UK, showcase their unique products and bring the spirit of New Orleans Mardi Gras into their stores.
We created a range of OOH advertising, hoardings and print around each restaurant launch. Which was also supported by dedicated social assets to help give further exposure, causing people to queue from 5am outside some stores.
As well as helping to launch the physical stores, we helped launch them online, designing elements of the Popeyes website and helping to bring the brand to life for a UK audience.
