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Cygnus has used the following skills/services in the project.
Discovering adventures through taste
A fresh new brand identity to match the product inside the bag; a product that explores distinct and unique coffees from around the world with brilliant blends and delicious single origins.
The art of sophistication
Three blends and four single origin coffees, each one as individual in taste as the culture it draws from its origin; Threesixty coffee is nothing short of adventurous, revealing new origins and flavours through coffee.
Passionate about making fully traceable, premium quality coffee for everyone to experience and enjoy, Threesixty recognised the need for an identity that did their characterful and sophisticated blends justice.
A sense of adventure
In desperate need of a refresh and under threat of being pulled from the shelves, the Threesixty coffee brand needed a complete overhaul in order to stay relevant and fresh amongst the many competitors on the shelf.
Bringing origins to life through illustration
Our logo marque design makes use of negative space to give a sense of discovery and the use of bright, contrasting colours match the essence of each origin. Combining these items with bespoke illustrations for each coffee, gives a real sense of adventure.
Creating a distinctive brand
Alongside a lifestyle photography shoot, we also sourced location based shots to use alongside the illustrations and to be used for events. Each individual shot summarised the coffees origin at a glance.
B2B focus
A range of point of sale materials were created for each coffee which was to be used in B2B focused coffee locations around the UK. We created everything from posters right through to individual keep cups.
