What is PACK45?

JOIN THE PACK with PACK45, a team-based workout experience launched by easyGym. Marketed as the ultimate team-based workout experience, there are seven 45-minute routines designed to push your body to its limits!

The Challenge

Following our development of easyGym’s new website, easyGym’s digital team approached us to design and develop a website for a new sub-brand, PACK45.

The website would play a leading role in PACK45’s marketing strategy.

It required a BIG push to get the new brand out there, inform people about the service and encourage people to sign up and give the workout a go!

The Design

We set about developing responsive concepts for the new website and decided on a large video area for the homepage. This delivers instant visual impact, reinforcing the energy of the brand whilst showing users exactly what PACK45 is about.

We combined sharp colours with bold call to actions. The design is clean with defined spacing between different content elements, making it easy for users to notice and digest key information including training regimes, the benefits, and where it takes place.

Information is intertwined with testimonials and bright elements that promote the PACK45 app and encourage users to sign up.

Content Management System

We developed the original easyGym website on Umbraco, one of our favourite CMS solutions. The team at easyGym have since decided to move all their websites over to Umbraco, citing its flexibility, usability and SEO performance.

PACK45’s Umbraco platform incorporates the popular Page Builder tool, allowing the team to create unique landing pages by placing content blocks in any order they wish. Adding SEO metadata is simple, whilst there is a media library that allows the team to organise all their photos and videos.

CSI Media

CSI Media is an award-winning web development agency based in Cheshire. With a dedicated UX/UI design team and over 20 developers, we specialise in building bespoke web and software solutions tailored to your requirements. Contact us via enquiries@csimedia.net or 0344 873 0073 to discuss our requirements.