Pissup Tours is an international travel agency who have organised stag dos for over 150,000 lads in the past 17 years! They pride themselves on providing a personalised approach with excellent customer service, making them one of the best-reviewed stag companies in Europe.

The Challenge

The premise of the website is to allow users to select a destination/s for the stag do, and then build an itinerary of activities. For example, lads could choose to visit Prague and participate in Paintball Combat, Jelly Wrestling (different!) and the Beer Bike experience - we love the sound of this one...

The marketing team at Pissup identified several UX issues that were having a detrimental impact on this process and, subsequently, enquiries. Pissup appointed CSI Media, a web development agency specialising in travel web design, to re-design the website and rectify these issues. 

Our Solution

We re-designed the entire UI on the website and implemented the HTML. The website incorporates a new and simplified itinerary process that delivers a much more fluid experience, allowing users to easily build a legendary stag do package! 

Our UX team identified that the destination and activity pages had a big influence on users’ actions, and they needed to be more powerful to encourage lads to start building (and add more activities) to their package. Now, these pages present powerful visuals with more detailed information, encapsulating the experience and engaging lads’ imaginations!

A high proportion of users to the website visited via mobile (not surprising considering the target market) and, therefore, meticulous care was given to designing an engaging and intuitive mobile experience.

Branding

As a branding agency, we created a new and vibrant brand identity for Pissup Tours via a new colour scheme and logo update.

Client Feedback

Patrick Burmeier, Senior Marketing Manager, Pissup Tours said “We are very pleased with our new mobile-first website design. CSI were very proactive, creative and professional in the design process!”

CSI Media

CSI Media is an award-winning web design agency located in Cheshire who compete against the biggest agencies in Manchester and London. Email us at enquiries@csimedia.net to discuss your next project!