CSI Media has used the following skills/services in the project.
Bookabed is one of Europe’s leading B2B accommodation wholesalers. They provide an expansive inventory of hotels and transfer products around the globe to travel agents via an online booking engine. This, combined with exclusive deals, helped Bookabed to win Best Accommodation Supplier at the Irish Travel Trade Awards for three successive years.
The Challenge
We share a long and distinguished relationship with Bookabed, having supported their branding and marketing initiatives for over nine years.
The marketing team at Bookabed felt that it was time to freshen up their brand identity with a modern look and consistent tone-of-voice. We were also tasked with developing marketing material for multiple offline and online touchpoints in concurrence with the rebranding.
Solution
The new brand identity is bold and distinctive. We wanted a visually impactful design, but one that left no ambiguity in the audience's mind.
A new logo forms the centrepiece of the rebrand, with business cards and letterheads that evoke professionality. At a digital level, we created responsive designs for the new Bookabed homepage, new email signatures, and a ‘style-guide’ with instructions to update the existing search and booking flow for a consistent user journey.
The Brochure
Finally, we designed a brochure enabling Bookabed to present their strategic plans. The brochure combines text and visual elements, enabling Bookabed to effectively communicate their message.
The Priory Group is the largest independent provider of behavioural healthcare in Europe. They are committed to providing the best care and treatment for people with addictions, mental health and eating disorders, supporting the needs of over 30,000 people annually at more than 500 sites across the United Kingdom.
CSI Media
CSI Media is a web development agency who also deliver branding and print design. Please contact us via enquiries@csimedia.net