CSI Media has used the following skills/services in the project.
SureDesign - a subsidiary of the Sure Retail Equipment brand - have a world-class reputation for designing innovative retail spaces that deliver unique and engaging shopping experiences. Their clientele consists of some of the biggest names in retail including The-Co-operative, Well Pharmacy and Heron Foods.
The Brief
SureDesign required a new, responsive website with a clean and slick UI that performed well from a technical and SEO perspective.
The previous website wasn’t particularly inspiring as Sure were restricted to blocks of small images which failed to effectively present the shelving product.
It was important for the new website to strike a chord with visual merchandisers and marketing personnel; the key decision makers who need to be able to visualise how the shelving can bring a retail space to life.
Furthermore, their marketing team needed a high-level of autonomy over the content on their website.
Solution
As per the brief, the design of the website is very much image-focused, allowing Sure to show off their catalogue of visually-striking work, and what could be achieved with the shelving in real-life scenarios.
The design - responsive across all the latest devices as per all our websites - features a high-contrast colour scheme of black, white and green - for a distinctive brand identity and prominent call-to-actions.
The website is built on an Umbraco CMS, giving the marketing team a high-level of freedom over content and the layout of pages. We also developed an enquiry form that stores client enquiries in the Umbraco system.
As part of the project, we also created a new logo, letterhead and business card designs.
CSI Media
CSI Media is a Cheshire-based web development agency who compete against the biggest agencies in London and Manchester. Contact us via enquiries@csimedia.net to discuss your next project!