Travel Club Elite is an award-winning online travel agent who organise an array of holiday packages and travel expeditions including family holidays, cruise breaks, skiing, snow sport, sailing and diving adventures.

The Challenge

The key requirement was to build a mobile-responsive website which would deliver an engaging mobile experience for users on the latest phones. Their previous website had a convoluted structure where users often had to navigate multiple menus and pages to find what they were looking for. The digital marketing team at Travel Club Elite also cited issues with content management as their existing platform didn’t afford them much flexibility.

Our Solution

We have designed and developed a custom website that delivers an engaging user experience for users across all devices. As an Umbraco agency, we built the website on the latest version of Umbraco. Now, the digital marketing team at Travel Club Elite enjoy much greater flexibility over content on their website – they can easily add new content including custom holiday packages, special offers and blog articles! The new website utilises more lead capture methods. For example, users can download brochures and tour dossiers once they’ve provided their name and email address. With this capability, Travel Club Elite have recorded a tenfold increase in customer leads.

A new, custom enquiry management system enables the team to easily manage incoming enquiries and provide quotes using one central system. The system pulls through holiday packages from third-party providers with price and departure information, with the ability to amend pricing and margins.

Results

The new website delivers an immersive user experience and, since launching, has helped to boost traffic and sales considerably...

• 41% increase in tablet visits
• 69% increase in mobile visits
• 637% increase in mobile conversion rate
• 40% increase in the number of enquiries (contact form submissions)
• 20% growth in revenue
• Marketing leads increased by over 30%

Lucy Weaver, Digital Media Co-ordinator, Travel Club Elite said “I was happy with the designs that came back; they incorporated my considerations, but still took initiative without me saying explicitly what I wanted. The brand-new content management system has revolutionised how we work, allowing us to add products quickly and provide much more choice to users from a wide scope of different holiday types and operators.”

CSI Media

CSI Media is a Drum Recommended web development agency located in Cheshire. Contact us via enquiries@csimedia.net or 0344 873 0073 to discuss your next web project!