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Seasonal Marketing
Your marketing efforts should involve more than just the odd email or social media update. Each time a customer interacts with your business presents a marketing opportunity - a chance for you to promote your brand, its offering and its personality!
Whilst it may be a little late to organise and execute a full-blown Halloween marketing campaign between now and the 31st October, there are still a few nice little touches that you can implement over the next 6 days…
Some Little Ideas for Halloween…
• Halloween decoration for your premises: Of course, you needn’t spend a fortune and it really should not be tacky – just a little bit of ‘tasteful’ decoration! Maybe a pumpkin with your company’s name carved in? A little bit of effort can make a big impression… And of course, posting your artistic efforts to social media will help with your online engagement!
• Halloween-themed hold music: This needn’t be super-scary, just a light-hearted, catchy Halloween tune! Incoming callers may appreciate this little, quirky touch. Plus, it’s a great way to break the ice with those incoming phone enquiries. There are huge catalogues full of horror-themed royalty free music available on the internet.
• Themed versions of social media imagery: profile and cover pictures > see our Facebook page here for some inspiration: https://www.facebook.com/csimediauk/
Christmas
It goes without saying: Christmas is an unmissable commercial opportunity for most companies across all sectors.Now is a great time to start planning your marketing campaign for this year’s festivities!
Christmas gives you the chance to devise creative marketing campaigns. Of course, they have the same aims & objectives as your standard marketing campaign: Building brand awareness, driving traffic and generating enquiries. However, Christmas gives you a “free-pass” to contact customers (both current and prospective) because people are more likely to feel very jolly (and thus, more receptive to your communications), and of course, they will appreciate your Christmassy-themed marketing efforts!
Christmas Marketing Ideas
• Christmas themed email campaigns
• Christmas cards for your clients
• Christmassy branding: Logos, banners, graphics for your website
• PPC Christmas campaigns (this is dependent on your company, but should certainly be a consideration if you’re in the retail, food & drink, hospitality, attraction or travel sectors)
Seasonal Marketing Gurus: CSI Media
Here at CSI Media, our design team love to create seasonal graphics, whether it’s a spooky version of your logo for Halloween, Christmas cards (either print or digital), Black Friday banners, or a themed email campaign for whichever event you wish to target!
Key Events for Marketers (2017)
Start planning ahead…
