We are delighted to be officially be Google AdWords and Analytics Professionals – we even got the certificates to prove it!

The AdWords exams cover basic and advanced advertising concepts including campaign set up, management and optimisation. To be Google AdWords certified you need to pass two exams. The core exam is AdWords Fundamentals and then you have a choice of one other AdWords exam to take. Both exams are up two hours long and you need to score 80/100 to pass.

The Google Analytics exams tests you on the basic and advance knowledge of Google Analytics and data. The topics that are covered: planning and principles, implementation and data collections, configuration and administrations, conversions and attributions and lastly reports, metrics and dimensions.  The exam consists of answering 70 questions and you need to achieve 80% to pass.

We are very pleased that we have passed the Google AdWords Fundamentals and Search Advertising exams with flying colours. This means we have a basic and advance knowledge is online advertising, best practise for managing and optimising AdWords campaigns and further knowledge in Search Network advertisements. Also passing the Google Analytics test meaning we have a broad knowledge in planning and principles, implementation and data collections, configuration and administrations, conversions and attributions and lastly reports, metrics and dimensions.

The two go hand in hand very well as with Google Analytics you can track the performance of your ads and make improvements based on your data.

We are very proud for passing both exams, these industry recognised achievements and are quite difficult exams. They really put your PPC and Analytic knowledge to the test.

If you need any advice or want to ask us a question about PPC, Google Analytics or any other marketing or web advice, get in touch with. We are always here to help. If you wish to complete the exam yourselves and be certified like us, go to the Google Analytics or Google Adwords support pages to find out how.