We have always prided ourselves on our commitment to using the best possible tools for the job, but when the tools don’t exist, we’re happy to make our own

With five other TRAX technologies already in active use across client accounts, the introduction this week of pageTRAX™, an internal link analysis algorithm takes the total proprietary tools at our disposal to a not insubstantial six.

The tool, which operates in a similar manner to the original PageRank algorithm used by Google, analyses all of the pages on a site, then ranks them in order of importance to the site, based on internal and external links and a host of other factors – all of which allows the development of a comprehensive internal linking strategy.