In a day packed full of advice from search marketing thought leaders from across a wide array of sectors, there will be no one who came away unchallenged

Each of the thirteen tremendous speakers at the second annual conference brought something special. What was apparent, however, was how close leading thinkers are on their vision of an integrated digital future.

Speakers ranged from the travel industry to Google via Microsoft, The Telegraph, the mobile sector and many more industries beside – yet an unlooked for theme quickly began to emerge. Whether the talk was of PPC, attribution, policing or mobile search there was little mention of one fundamental aspect to be prized above all else. In actuality the speakers were almost universally discussing the best methods of integrating across platforms, approaches, devices and more.

It’s an approach Click Consult has been championing for some time, as we look to deliver a truly comprehensive service for clients, yet it was still surprising to hear such a clear and consistent message. As search marketing and the digital world evolves, a more measured and considered approach is gradually becoming the norm.

The delegates

There was a fantastic turnout for this years event with over two hundred people attending Manchester’s Bridgewater Hall to hear some of search marketing’s leading lights share their insights, with each receiving a special Click Consult goody bag to help sweeten the deal.

The speakers

The quality of speakers was also a fantastic advertisement for the conference, as it continues to attract some of the finest in the industry, offering actionable advice that could well be making a difference to SEO and PPC campaigns around the country today! Head of PPC at Click Consult, Dave Karellen, made quite the impression with a fine talk on attribution, amidst a conference full to brimming with excellent topics and discussion.

A few final words

We can honestly say we were delighted by this year’s event and our thanks go out to everyone who made it possible from the speakers to each of the delegates packed into the hall. Planning will begin shortly for next year, no doubt – but in the meantime the curtain has come down on another fantastic Benchmark Search Conference, with a host of positive feedback from attendees happy with the feast of search marketing knowledge on offer.