Clients & Partners

Aldi Beers Wines & Spirits

Timeframe: Present

We're part of the team driving Aldi's success as the UK's fastest growing supermarket. We created a dedicated 'quality' campaign to encourage wine writers to try & positively review Aldi wines We look at price comparisons of our BWS products versus bigger brand counterparts & use award wins to showcase that Aldi = quality Over 3,000 positive editorial items annually through product reviews and news stories 90% of coverage in 2015 refers to Aldi BWS as good QUALITY Aldi named Wine Retailer of the Year (Drinks Retailer Awards) UK wine category has shown zero growth, but Aldi's wine has seen volume and value growth of between 30% and 40% Aldi has gained a new audience with 51% now within the ABC1 bracket

Aldi Specialbuys

Timeframe: Present

Our creative news angles are regularly generating national headlines and encouraging shoppers to store. We excite media with 'incredible value, great quality' messaging, backed up by endorsement from credible third parties. For example, to launch the Back To School range we tested the quality of the clothes with bloggers from a 'mummy forum' and coupled their quotes with a 'cheapest uniform on the market' angle. We gained mass awareness through national media coverage, with immediate impact on sales. 20 national hits, including Good Morning Britain, BBC Breakfast, Daily Mail and The Times. The range sold out within days. Most recently our launch of the Aldi 'office wear' range has gained extensive national coverage

St Pancras International

Timeframe: Present

B2C PR to raise the profile of the iconic St Pancras International station to drive footfall and position it as a destination in its own right

The Edinburgh Dungeon

Timeframe: Present

Award-winning disruptive consumer PR to create talkability and drive footfall

Addo Food Group (Wall's, Pork Farms)

Timeframe: Present

B2C, consumer stunts such as 'Pie Do' and other quirky creatives, reputation management and digital support for this leading food company

Dollar Shave Club

Timeframe: Present

Consumer and experiential programme to launch American grooming phenomenon by bringing the subscription business to life and reaching thousands of target consumers

Hill's Pet Nutrition

Timeframe: Present

Developing a social media strategy to grow the brand's following and engagement across Facebook, Twitter and Instagram, using a mixture of organic and paid content. We achieved pan community growth of 115% in 2017

Wickes

Timeframe: Present

Driving awareness and cut through for Wickes with creative, brand building activity that generates stand-out coverage

Chiquita

Timeframe: Present

To raise awareness of Chiquita's pink sticker campaign which supported Breast Cancer Awareness month and drive engagement with the brand, we partnered with fashion charity GirlvsCancer

Valspar Paints

Timeframe: Present

We are launching US paint brand, Valspar, to the UK and inspiring the public to be more creative with colour in their homes. Valspar is stocked exclusively in B7Q stores across the UK so we are embarking upon a regional campaign to drive footfall to local B&Q stores to generate sales. A 3D 'trick of the eye' installation was created depicting the interior of a family home on a wall in London. Striking visuals, video content and survey was packaged for media to bring the brand story to life, communicate the Valspar personality and encourage media to cover the story. Excellent coverage so far.

Valspar Paints - Digital

Timeframe: Present

Tasked to increase brand advocacy online and drive peer-to-peer engagement. We have established the Valspar Paint Twitter channel for a UK audience, generating over 2,300 Twitter followers with a limited advertising spend in just seven months. Daily engagement with content-rich posts to educate, inspire and engage with Valspar Paint users

Savencia Fromage & Dairy

Timeframe: Present

Challenged to raise Chavroux's Facebook audience from 7.5k to over 10k, whilst attracting a new, younger foodie audience. Increased average engagement rate from 13% to 23% in just two months

Unilever

Timeframe: Present

B2B PR to position Unilever as a thought leader in FMCG and communicate it as being the #1 choice for helping customers to grow their businesses

Diageo

Timeframe: Present

Use best-in-class B2B communications to build Diageo's reputation as both a trusted and respected consumer goods company

Upfield (Flora, Bertolli, Elmlea)

Timeframe: Present

Trade communications across Upfield key brands including Flora, Bertolli and Elmlea.

Thomas and Adamson

Timeframe: Present

Driving the corporate presence of Thomas & Adamson, leading construction and property consultants, within both the UK and UAE

SG Gaming

Timeframe: Present

SG Gaming are a leading provider of gaming solutions to the Licensed Betting Office, Arcade and Bingo sectors in the UK. We are communicating the products and services through an ongoing B2B PR programme and developing and implementing a B2B social media strategy and providing further counsel and stakeholder communications support to the wider Scientific Games company

Caledonian MacBrayne

Timeframe: Present

Driving awareness of the main ferry provider to the Outer Hebrides and promoting the islands as a destination to visit

Waberers

Timeframe: Present

Raising the profile within the UK business and B2B media of Waberers, the biggest Hungarian based logistics and supply chain company, via opinion pieces, ongoing brand news stories and setting up profile interviews with the CEO

RockUp

Timeframe: Present

As a leading indoor fun climbing experience, Rock Up has grown its presence across the UK. To build its profile and attract funding, we are helping Rock Up establish itself as an innovative, growing business through proactive business news, leadership interviews and corporate profiling

Maid of the Loch

Timeframe: Present

Media relations and social media programme to help drive footfall to the l and to mark the Maid's 65th anniversary since its Maiden Voyage

Hogarth

Timeframe: Present

B2B PR to strengthen Hogarth's position as an innovative organisation; showcase agency work, culture, news & expertise; and optimise wider business initiatives

Cigna

Timeframe: Present

B2B and B2C PR positioning Cigna as the market leading, corporate health partner of choice. By focusing on media worthy subject matters (e.g. mental health, digital innovation and workforce wellbeing) we generate targeted content that resonates with key sector audiences

Matthew Clark Bibendum Ltd

Timeframe: Present

Creating a programme of good news stories to support the Bibendum and Matthew Clark brands to the trade media

Jagermeister

Timeframe: Past

Encouraging brand reappraisal and amplifying music and festival activity through creative stunts and experiential activity. Most recently a gigantic iceberg was turned into the most unlikely of music venues in the Greenland Sea, as UK metal band The Defiled performed on top of the floating platform for the Jagermeister Ice Cold Gig. Amazing footage of the gig was captured using a state-of-the-art 'octocopter' flying camera and we created a news video of the event, alongside a gallery of stunning images which were seeded to international print, broadcast and online media, achieving stand-out coverage. The unique performance raised awareness of the preferred Jagermeister 'Ice Cold' serve and generated buzz across both traditional and social media. The campaign achieved a total reach of over 14 million and the video alone generated over 30,000 organic views.

Rowse Honey

Timeframe: Past

Consumer PR for the UK's leading honey brand, to increase consumer preference for Rowse and raise awareness as the brand leader in genuine Manuka honey.

Slim.Fast

Timeframe: Past

Increased brand advocacy online and drove peer-to-peer recommendation for Slim.Fast. We established the Slim.Fast twitter channel for a UK audience. Activity included daily engagement with content-rich posts to educate, inspire and engage with a new generation of Slim.Fast users Over 7,000 strong community was established in 9 months with total audience reach of 9million.

Ginsters

Timeframe: Past

Supporting the number one Cornish pasty business with new product launches, features, creative media buying and category management. In less than six months we have generated over 100 pieces of editorial, and are well on our way to ensuring that Ginsters are perceived to be category leaders in food to go.

Vue Entertainment

Timeframe: Past

Provide regional PR counsel and media engagement for over 80 cinemas across the UK. Regional PR support includes new site openings, film screenings, special events and crisis & issues management. Site openings include Halifax, Westfield Stratford (Europe's largest fully digital cinema), Bury, Newbury and Westfield London as well as the nationwide rollout of VueExtreme

Genius Gluten Free

Timeframe: Past

Consumer and experiential PR programme talking to coeliacs and gluten intolerant consumers, as well as a broader audience who consider a gluten-free or gluten-light diet as a healthier alternative, and positive lifestyle choice.

Potato Council - Digital

Timeframe: Past

Our objective was to increase traffic to the Potato Council website through organic search. Each step of SEO was based on insights from Google and target audience search patterns. Within three months we doubled traffic to the website purely through organic search results (as opposed to paid traffic.) In addition we created and launched the 'Quick & Tasty' App for the Potato Council featuring 100s of categorised recipes including a 'top 25' feature, a unique 'what's in my cupboard' scroll element to facilitate mealtime planning and a simple 'swipe' browsing mechanic. At the time is was rated the #1 lifestyle app. .

Teletext Holidays

Timeframe: Past

To increase consumer awareness and preference for Teletext Holidays - a strong heritage brand that is being reignited in the marketplace, Clarion's activity will focus on promoting the great deals offered through the teletextholidays.co.uk website and sold over the phone, as well as re-establishing the brand as the voice of great value travel.

Sambazon

Timeframe: Past

Founded 15 years ago, Sambazon was the first company to bring A?ai into North America - a South American superfruit that is found in the Brazilian rainforest. We are leading the consumer and trade press office as well as generating news for this new client.

Vue Cinemas - Digital

Timeframe: Past

We were challenged to engage with film fans on social media for both marketing and informal comms. We created a standard 'Twinterview' format with A-list stars at Vue cinemas as a vehicle for PR-led activity to boost fans and generate quality branded offline coverage. Standard online Q&A format was manipulated to include strategic questions that would generate additional news appeal through speculation and talkability across multiple platforms. Responses were then seeded out to newsdesks and celebrity writers, who in turn engaged with the format and also encouraged their own readers and followers to engage with the Vue Twinterview Talent.

Lindt

Timeframe: Past

Support of new product launches, Children in Need charity initiative and seasonal gifting, through creative news generation, celebrity partnerships, journalist experiences and media endorsement.

MOMA

Timeframe: Past

Clarion is working with healthy breakfast brand MOMA Foods to increase both trade and consumer awareness of the company's "on-the-go" offerings - Porridge, Bircher Muesli and Oatie Shakes.

Nectar

Timeframe: Past

We keep Nectar and Nectar partnerships front-of-mind with consumers via national PR, regional PR, experiential PR and social media by building brand reputation with campaigns of entertaining and creative news stories Campaigns include: Launching the Tag Your Bag partnership between Nectar and Oxfam with TV Presenter Laura Whitmore. Since the launch, Nectar collectors have raised over ?2m for Oxfam and its fight against global poverty. We have helped Nectar become the UK's biggest loyalty card.

Ladbrokes

Timeframe: Past

World Cup PR project with Ladbrokes to position them as THE betting experts We asked football fanatic and professional number cruncher Rachel Riley to look at historical World Cup data to use statistics to pinpoint potential winners. Over 50 pieces of coverage achieved including 8 national print, 33 online and 22 broadcast The video of Rachel Riley showing the rationale for Chile had over 400k views - the most watched video on the Ladbrokes YouTube channel

Lakeside Shopping Centres

Timeframe: Past

Clarion worked with Lakeside from 2000 to 2011 to increase footfall and spend by giving consumers a reason to shop at Lakeside over competing destinations. The ongoing brief was to provide regional and national support for the centre, promoting Lakeside as an attractive and credible shopping option to a broad nationwide audience, whilst keeping the centre front of mind amongst its core shoppers living in Thurrock and the surrounding areas.

Nectar Business

Timeframe: Past

The Nectar Business Small Business Awards were created to engage with SMEs and build brand reputation by rewarding small businesses. Karren Brady fronted the sixth annual Awards in 2014 alongside key Nectar Business partners and a past winner. Entries and coverage were the highest they've ever been: 28% yoy increase in cuttings, incl 9x TV, 23x national s and, OTS over 84.7m. A roundtable event for the winners to discuss business challenges with Karren resulted in coverage including Good Morning Britain, Sky News, The Times, The Guardian and The London Evening Standard.

Aunt Bessie's

Timeframe: Past

We were challenged to drive consumption of Aunt Bessie's Yorkshire puddings with chicken and normalise this association. As part of our campaign we organised a debate with the Oxford Union arguing 'this house believes Yorkshire puddings should be served with chicken' The debate was discussed on Good Morning Britain and The Wright Stuff, as well as achieving superb national coverage including Daily Mail, Daily Express and The Sun. In commercial terms, the campaign generated a sales increase of 3.2% on Aunt Bessie's core sku during the main week of the activity. Campaign is a winner of a PRmoment award 2015.

Genius Gluten Free

Timeframe: Past

We are driving awareness of Genius Gluten Free products amongst both the coeliac community and consumers turning to free from foods as a positive lifestyle choice via a targeted consumer press office and blogger outreach programme. We also undertook a nationwide tour of the pop-up Genius Friendlier Caf?s sampling activity supported by PR, social & digital and ATL activity. "The work the team have done in the three months since we appointed Clarion has been fantastic. The coverage the Genius brand has received has increased 10 fold and the impact on the business is tremendous"?- Roz Cuschieri, CEO Genius Gluten Free

Kenwood

Timeframe: Past

We provide press office support for all new product launches and core product lines targeting a range of lifestyle consumer titles, men's magazines, food titles, national press and digital media.

De'Longhi

Timeframe: Past

Press office support and creative news generation has helped our client move from the no5 to no1 coffee machine brand. We also created the Macmillan De'Longhi Art Auction now in it's 7th year, to highlight the brand's style and design credentials as part of a cause related initiative in aid of Macmillan Cancer Support.

Calligaris

Timeframe: Past

Consumer lifestyle programme to launch the premium, Italian designed furniture brand to UK influencers and media by creating brand awareness through product placement and driving footfall to stores.

The Lake District Dairy Company

Timeframe: Past

We ran an influencer campaign - media, bloggers, celebrity chefs (Fabulous Baker Brothers), sports stars (Sally Gunnell) - to launch Lake District Dairy Co's Quark, build category and educate health conscious mums on benefits of swapping to Quark.