THE OBJECTIVE

• Hiscox sought to improve its organic ranking for ‘professional indemnity insurance’ keywords.
• This area of search is highly scrutinised by Google and incredibly competitive, with 15,000 searches per month.
• The keywords were also being targeted by Hiscox’s competitors, with some achieving three simultaneous rank listings.

THE STRATEGY

• Having monitored the SERP landscape through many core and industry-focused Google algorithm updates, we were able to get a firm grasp on the key elements that Hiscox’s landing page would need to provide in order to rank well.
• Working on-page, we raised the professional indemnity topic’s internal site authority and, consequently, its position in SERPs.

THE RESULTS

• We achieved first organic position for the ‘professional indemnity insurance’ keywords.
• As a result, Hiscox’s site traffic immediately increased by 27% and, after a month of ranking at position one, traffic was 75% higher than at the same time the previous year.
• The campaign saw a revenue increase of 40% and a 20% uplift in sales.
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