THE OBJECTIVE

As part of the website redesign and re-platforming project, our key objectives were to:

Create a site based on best practice user experience (UX) and SEO principles.

Provide a consistent and user-friendly brand experience.

Deliver a self-serve CMS.

Increase page load speed.

Reduce bounce rate.

Increase organic SEO traffic.

Increase site engagement levels.

THE STRATEGY

In order to deliver a consistent, valuable user journey and power its new site with facets conducive to improved SEO, we worked on four core areas for Thomsons:

UX: We conducted in-person user testing and analysis on the existing Thomsons website and used those insights to create an engaging journey on its new site.

Brand refresh & UI design: We brought to life a refreshed brand identity, enriched with updated iconography and imagery.

Copywriting: Our copywriting team injected fresh energy into brand messaging with new on-site copy.

Marketing efficiency:

CMS: The full capabilities of Umbraco, a self-serve CMS platform, were used to create an extremely flexible back-end system for the Thomsons’ marketing team.

Pardot integration: We completed a successful Pardot integration to maximise Thomsons’ marketing automation investment.

THE RESULTS

We delivered a user-friendly, SEO-focused new website for Thomsons, which was injected with new brand assets and site copy. This approach led to some fantastic site metric improvements:

A 62% increase in page load speed.

An 8.5% bounce rate reduction.

A 20% increase in organic traffic through SEO-focused build.

A 6.5% increase in site engagement levels.