THE CLIENT

Part of the JD Sports Fashion plc, a uk-based fashion retailer focusing on “on-trend” branded footwear and apparel with products ranges which are predominantly aimed at 16 to 24-year-old fashion-conscious customers.

THE OBJECTIVE

Promote Footasylum as the key stockist of the adidas Superstar Supercolor.

Rank in the top three positions on Google for key search terms.

Increase reach by 20% across all target keywords.

THE STRATEGY

In order to get the greatest reach, we set up a social competition on Shortlist to win a free pair of the adidas shoes as well as a £50 Footasylum voucher.

We utilised our influencer network of over 25,000 bloggers to review the trainer to establish the shoe as the ‘it’ trainer to own.

We optimised the Footasylum landing page to meet best practice guidelines in order to improve ranking and visibility for the brand.

THE RESULTS

86% uplift in reach across target keywords – core keywords ranked in the top three positions on Google.

Search traffic increased by 3,157% in just three months.

SEO optimisation lead to an 86% uplift in reach across target keywords.

Search volume increased by 64,717 thanks to SEO improvements.

The Shortlist social competition attracted more than 8000 competition entries.

Core keywords ranked in the top three positions on Google, while other target keywords achieved an average ranking at position three.