THE CLIENT

Part of the JD Sports Fashion plc, a uk-based fashion retailer focusing on “on-trend” branded footwear and apparel with products ranges which are predominantly aimed at 16 to 24-year-old fashion-conscious customers.

THE OBJECTIVE

In order to drive brand awareness and cement Footasylum’s position as one of the leading retailers of Nike Air Max trainers, we sought to:

Promote ‘Air Max Day’ (26th March2016) by driving high value, authoritative links (measured by domain authority (DA) – a value out of 100) to the content.

Create visually appealing, fun and shareable content.

Build a diverse portfolio of links from relevant, good authority bloggers and publications.

Create a buzz and drive a conversation on social.

THE STRATEGY

We launched an interactive infographic on Footasylum’s site featuring unique facts spanning Nike Air Max’s 29 years of existence.

The campaign was launched in connection with the 29th birthday of the Nike Air Max trainer.

We outreached to bloggers and publications who were asked to share their experiences on how the trainer has influenced their style.

THE RESULTS

Gained strong, authoritative links such as Nice Kicks, which has a DA of 76.

Overall average DA of links achieved was 52.

Achieved 491 Facebook shares.

Garnered 3 Twitter shares and 4 Google+ shares.

The visuals created by our in-house design team were so strong that they were featured in Footasylum’s shop windows across the country.