THE CLIENT

Dixons Carphone, owners of Currys and PC World, dominates the UK market for White Goods, Computing and Consumer Electronics and is Europe’s largest specialist electrical retailing and services company.

THE OBJECTIVES

Achieve eight links to its site, with an overall average DA of 30.

Increase SEO and direct traffic for consoles by 50%.

Increase overall reach for consoles by 2.5%.

Increase reach for Sony gaming products by 5%.

Increase reach for Xbox gaming products by 2.5%.

THE STRATEGY

We drew insights from our data management platform, YouGov profiles, searches on Google, and social trends on Twitter to gather data over a five-year timeframe on UK gamers.

We devised a data-led campaign that would drill down into the people playing games in the UK, which highlighted core trends and personas.

The information was compiled into an engaging post, which was outreached to gaming sites with the intent of attracting high-quality links.

THE RESULTS

9 referring domains and 51 backlinks to the content page.

Average domain authority (DA) of referring domains was 44.

SEO and direct traffic for consoles increased by 168.35%, a 236.7% improvement on our 50% target.

Overall reach for consoles increased by 3.93%, a 57.2% improvement on our 2.5% target.

Reach for Sony gaming products increased by 13.39%, a 167.8% improvement on our 5% target.

Reach for Xbox gaming products increased by 3.17%, a 26.8% improvement on our 2.5% target.