THE CLIENT

BrightHouse is the largest rent-to-own company in the United Kingdom, with over 270 stores. A national chain that provides home electronics, domestic appliances, household furniture and related products. 

THE OBJECTIVES

BrightHouse sought to combat any negative sentiment towards the brand by creating a highly engaging and audience-relevant campaign among a new, younger audience on social media.

THE STRATEGY

The analysis of our audience data highlighted that relationships were important to the BrightHouse customer, which led us to conceive the ‘besties’ campaign.

Our in-house team produced an impactful short-form video, filmed with 13 actors in seven different locations.

The campaign was supported with paid media activity as well as with additional social assets to drive maximum impact and deliver strong results.

THE RESULTS

373,000 video views.

70% sound-on view rate (vs average of 20-25%).

845 reactions, comments and shares.

618,000 target consumers reached.