A world first for MACH architecture and composable commerce

Web Design
Web Development
Performance Marketing
E-commerce Strategy
Ecommerce Analytics
Ecommerce Implementation
Ecommerce Integration
Ecommerce Platform Development

Brave Bison launches world-first composable commerce for UK's leading building supplies merchant, MKM, future proofing their tech stack and CX.

Founded nearly 30 years ago, with over 100 branches across the UK, MKM enlisted the expertise of Brave Bison Commerce to overhaul their existing tech stack. Bringing it into the new digital era, with an absolute focus on improving CX and delivering sustainable growth.

It was time to tackle complexities

The future-ready platform features an intelligent, flexible product search function related to shoppers’ behaviour and hyper-personalisation that remembers users' preferences. This results in a tailored customer journey with curated product collections and targeted suggestions.

A far cry from MKM's legacy platform, which previously experienced navigation issues, slow page loads and a high cost of ownership. But challenges didn't stop there as they also had to manage tens of thousands of product SKUs, which lacked localised and personalised B2B, B2C and B2B2C shopper experiences across regions.

Thankfully, we embrace complexity

Work involved re-platforming the former MKM website to BigCommerce, building a stable, scalable, secure, and flexible platform which would deliver a first-class digital purchasing experience for new and existing MKM customers, with key focus on integration and supporting local stock and pricing.

The perfect MACH architecture for personalised composable commerce

The new headless architecture for the MKM website was built around four key components:

A world’s first in composable commerce. 

Using a composable architecture of best of breed systems allowed MKM to move its operations to Cloud services without having to compromise on its unique business identity or having to limit its commercial offer and user experience. Making this project a success in migrating MKM to their new architecture, in less than a year.

"To add to the complexity, halfway through the project the war in Ukraine broke out which is where some of the Brave Bison team were located. Nonetheless, the Brave Bison team showed real expertise in managing cross-team collaboration and multi-partner management despite ever-evolving requirements and constant integration challenges. Despite these ongoing complications and the complexity of our business model (where every branch has unique product selection and pricing), the Brave Bison team delivered a customer-first omnichannel solution on time and on budget.”
- Andy Pickup, Digital & Marketing Director at MKM

But don't just take our word for it...

The results speak for themselves, check out our MKM Case Study to read more on how we made the complicated, simple and delivered a platform that is already driving sustainable growth.

Looking to modernise your business and improve the digital experience for your customers? Get future ready, drop us an email.