As a child I remember looking over my dad’s shoulder at his copy lines and designs, magic marker fumes filling his office. My mum’s love of language and being a stickler for grammar also influenced me greatly. So I guess it’s no surprise I found myself weighing up a career in either journalism or agencies. Following work experience at The Sunday Times, I turned down a non-graduate trainee role in favour of reading Classics, French and Italian at Leeds University.

After graduating, I landed a job at a leading South West design agency working on some great clients including Honda, Scottish Courage and National Power. Two years later and the call of London led me to marketing roles at The Daily Telegraph and The Times respectively, working on reader promotions. In 1999 I returned to agency land, developing promotional partnerships for Disney’s blockbuster cinema releases. This led to meeting my friend, future business partner and Brand Culture co-founder, Scott White.

Four years on and Scott and I launched our agency. Today, I oversee all creative output and continue to work closely with Scott to create brilliantly shiny ideas for our clients that are rooted in sound strategic thinking.

My core competencies are: Concept origination, copywriting, brand partnerships, branded content creation, script writing.