Having cut his teeth in the marketing team at leading fashion brand Ted Baker, Tom went agency-side, joining Brand Culture in 2005. Since then, Tom has built up in-depth experience in the world of entertainment and lifestyle-led marketing, with a particular specialism in partnerships. Representing brand clients and IP owners alike, Tom has worked on award-winning campaigns spanning multiple markets for the likes of Universal Pictures, DreamWorks, Activision, Coca-Cola and Energizer. More recently, Tom has applied his love of partnerships and his ‘thrill of the chase’ to spearhead the agency’s business development team.