Alex Hope (Digital Strategy Manager)

Alex Hope

About

Digital Strategy Manager here at bmore.

I head up the content marketing division. In this role I work with clients to maximise the impact of their content by exploiting opportunities offered by social medial and search marketing. This broadly covers:

- Content planning, creation and distribution- Community management of client-sponsored social media channels (typically Facebook, Twitter, LinkedIn, Google+ and YouTube), involving growing online communities, monitoring content and engagement- Social media analysis i.e. monitoring social media to understand the sentiment of conversations around brands and products- Email marketing campaigns- Search marketing (SEO and PPC)- Analytics, to measure impact- Writing proposals and pitching for new business