For the last 15 years Alistair has worked with clients bringing market research into the Boardroom to help brand owners really understand what makes their customers tick, how to refine their brand promise and how to get the brand to really stand out from the competition.

A skilled researcher and brand strategist, he knows how to apply inquisitive thinking to deliver the type of customer insights that can build brands and measure the success of marketing and communication strategies.

He is a Full member of the Market Research Society (MRS) and is currently serving on the MRS Scotland branch committee.

Recent assignments include working with Glasgow 2014 Ltd - the organising committee of the Glasgow Commonwealth Games to help them develop the proposition for the appeal for Volunteers to support the Games. The campaign achieved the highest level of response in Commonwealth Games history.