In support of Public Health England’s (PHE) Antibiotics Above the Line Campaign, we created a range of social media assets to strengthen online engagement with key target audiences. Having taken time to understand the approved messaging and the key target audiences we devised a number of concepts that brought a more human element to the creative and also involved Dr Ranj as a spokesperson.

As well as storyboarding, filming and editing; we recreated the animated pills from the TV advert and applied these across a number of social platforms including Facebook canvasses and carousels. We also wrote all the key post copy to ensure additional relevant messaging.

All the work was scripted, designed, animated, edited and delivered to a tight timescale to ensure the social campaign ran in conjunction with the main ATL campaign.