Public Health England approached us to help develop some new messaging in support of the 'One You' campaign that would specifically target a number of different audiences across social, digital and offline platforms.

Fully understanding the 'One You' initiative and the motivations and objections of the key audiences was key to the success of our campaign activity. In short, 'One You' helps people take control of their health by encouraging them to have a healthier diet, drink less alcohol, exercise more and quit smoking. In short ‘One You’ helps people enjoy longer and healthier lives.

Due to relatively short timescales we had to work smartly and quickly for Public Health England to ensure success. This involved understanding the guidelines both in terms of design and tone of voice and ensuring that the ministerial approved messaging was not deviated from, but made to work harder for our audiences.

All creative and digital assets were delivered on-time, on budget and ahead of the deadline. As a result the agency has undertaken more projects for Public Health England that have helped achieve social change across the UK.