In response to a growing demand for plant-based products Superdrug came to us for help launching a vegan pop up shop, producing extensive rollout in a very short timescake, tied to promoting new skincare lines.

The main obstacle to overcome was strict, rapid turnaround with only three days to prepare everything for opening.  Working closely with Superdrug's in-house team and other external agencies.  Our creative teams worked up a variety of routes for the shop's look-and-feel, producing an ident, logo, colour palette and typeface.  We also worked to help develop wayfinding around the proposed physical space, with ideas for POS and branding to help build a strong cusrtomer experience in a confined area.  

As well as providing a finished ident for the store in time for opening we also produced a wide range of branded collateral (including tote bags, pens, shirts). Working with Superdrug's lead experiential agency N2A, the new Little vegan Pop up shop has provied a success, resulting in increased brand awareness.