An integrated marketing campaign to help raise awareness of the UK's oldest mounted police unit and safeguard its future through corporate sponsorship. Merseyside Police's Mounted Division is the oldest of its kind in the UK, and due to cuts in Police budgets was under threat of disappearing. The decison was taken to seek corporate sponsorship from local businesses and also raise awareness of the great work the Mounted Division does for Merseyside.

Our 'Stand Tall' campaign captured the hearts of the business community and people of Merseyside and has resulted in the monetary support the Division requires. So successful was the campaign that the Police were inundated with offers of financial support from the general public as well as businesses.