"The real difference AiP have made in terms of our campaigns is around their client management, expertise and willingness to innovate. They are incredibly attentive with regular updates and talking through projects. When we do discuss projects they seem to have a real grasp of what is going on in the sector and what is the best way to approach a campaign. Within campaigns they are also keen to try new channels and test ways of working to drive towards getting better results. "
"Comprehensive knowledge and understanding, detailed plans provided and edited as required. Very flexible."
"AIP pride themselves in transparency and this is what you get when buying with them, they provide an easy to use dashboard where you can see performance of spend as well as a comprehensive weekly report, perfect for sharing with stakeholders. Their advice is independent and nothing is block bought....priceless in marketing. "
"AiP continues to advise us on best target audiences in paid search to structure/improve our marketing strategy and increase the chances of getting ads to the right potential students. Choosing the right platforms allows us to also plan better on how and when our particular audiences, saw our ads which we believe raised the interest of consumers."
"Good use of budget, achieved from having a good understanding of our business needs. Recommendations always made to maximise our ROI"
"We always meet our objectives and get great results from our search and PPC campaigns."
"We're delighted to have such an experienced and able team working on the management of our PPC activity. We've seen excellent results and significant reductions in CPA since air have come on board. The keyword research when setting up campaigns is thorough and comprehensive and the ad copy is of a high quality."
"City of Glasgow College has a strong brand presence and social adverts are key to maintaining that brand position. It is also important to increase engagement in a hugely competitive student market place. AiP supports us to identify and introduce new approaches while providing regular reporting to allow us to track and tweak campaigns in response to our audiences. "
"We always get good outcomes from our advertising campaigns."
"Setting up a creative testing plan to assess impacts off changes to different variables, achieving very low CPL across the platforms that we operate across and regularly identifying opportunities to optimise performance.
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PPC Analytics
7 ratings / 2
reviews
8.6
PPC Analytics
8.6
7 ratings / 2
reviews
Service Rating
8.6out of 10
"Always very good analytics provide during and after the campaigns."
"Thorough and detailed PPC performance analysis as part of our ongoing performance optimisation. Above and beyond what I have seen from agencies I have worked with previously."
"In an incredibly competitive market, keeping among the top colleges on a search results page is essential for us to maintain a position of trust and excellence with our existing and potential students. With trackable and targeted results this was a key part of our project plan with AiP and they delivered inventive and timely advise. Vitally they have also identified previously unknown issues and supported in-house tech challenges. "
"Significant improvements/rankings have been made in our SERP, due to understanding our core KWs and optimising our website accordingly."
"We work closely with AIP on SEO and we've made great improvements to our site as a result. "
"AIP have recruited the best in the industry and their lead SEO analyst Helene is fantastic, she breaks down complexity within SEO incredibly simply, provides excellent realistic advice which is well researched and balanced. She has massively help me educate stakeholders in the business in not only the importance of SEO but also the correct way of implementing SEO solutions and a new roadmap for SEO. "
"Whilst still early in the process, already we have seen good strategic thinking when it comes to building our digital marketing capability and developing plans for optimising our ongoing activity."
Reports Design
5 ratings / 2
reviews
8
Reports Design
8
5 ratings / 2
reviews
Service Rating
8out of 10
"Weekly reports are well presented and easy to understand, comparing pre-agreed metrics to help us understand our performance "
"AIP have a fantastic understanding of the customer as well as great strategic thought which makes the creative incredibly powerful, they are open to ideas and the output is slick, well thought through and any brand would be proud of it. "
"Again, really pleased on this front and we have seen significant improvements across the board. AIP should strong capability across the digital marketing channels that they operate across on our behalf. Would absolutely recommend."