A graduate in Cybernetics and holding a masters degree in computer science, Lee was early to the web, founding a web design and development agency back in 1996.  Lee’s career has always followed the evolving tech landscape and encompasses web and mobile app development, real-time data analysis and electronic payment systems.

Having achieved his second exit Lee took a break from the commercial world and took a role as the Head of Digital for the Green Party to help fight a European and a general election.  Buoyed by this experience with digital advertising to influence behaviour Lee joined aip emboldened by stance on ethical efficacy.