AMBITIOUS has used the following skills/services in the project.
Procorre is a next generation management consultancy. Founded by entrepreneurs with a desire to challenge the industry status quo, Procorre Consultants are hand-picked for their established expertise and unbeatable track record in their chosen sectors. Currently, over a thousand Procorre Consultants work around the world on projects for some of the world’s largest banks, multi-nationals and global conglomerates.
As a growing business with offices in Bristol, Geneva and Singapore, Procorre realised to support the future development of its business it needed to build its profile within the industry and also promote its CEO, Anne O’Donnell, as a business luminary.
Working with Procorre board members and the in-house marketing team, AMBITIOUS undertook a strategy & messaging workshop to develop Procorre’s proposition and put in place a fully integrated profile-raising plan.
The strategy was to put in place a comprehensive PR and social media programme to build regional profile, which would then act as a catalyst to gain national exposure for Procorre.
The plan included three core campaign streams:
CEO Profile Raising – Maximising Procorre’s support of the ‘Voice & Vote’ book, launched alongside the ‘Voice & Vote’ exhibition in Westminster to celebrate 100 years of women being given the right to vote in the UK. This also provided a springboard to build CEO Anne O’ Donnell’s presence within the Southwest, with placement on panel event discussions and press insight and commentary opportunities on wider business issues, including Brexit and equality for women.
Starting local to go global
Hitting the national stage
A fully integrated campaign