back to thedrum.com
Altar Group has used the following skills/services in the project.
Avian has worked with Gillies, one of Scotland’s leading independent, family run furniture retailers since 2017, supplying full graphic design services. This includes national press advertising, design for print, digital media planning, digital advertising, vehicle livery, outdoor advertising, signage, photography, radio and TV production.
In 2019, Gillies commissioned Avian to create and produce a TV commercial to celebrate the company’s 125 Year Anniversary in business. From storyboarding concepts, scripting, model selection and working alongside our film and voiceover partners, we produced a heart warming 40 second commercial (with 20 second edited version) to celebrate family and togetherness.
Result
-Footfall up
-In store sales increased over airtime periods
-Significant surge in online activity and sales
-New customer campaign awareness
“Avian listened to our brief for a commemorative TV commercial to celebrate Gillies turning 125. They designed, curated and executed a superb promotional ad which was exceptionally well thought out, and organised, from initial discussions to on screen showing."
Ewan Philp, Marketing Director, Gillies
