EQ Accountants is a modern, energetic accounting practice going through a period of significant growth.

The ambitious practice needed a brand positioning and creative style reflective of their unique dynamic approach within the accountancy sector. Avian developed a repositioning of their brand adopting a colourful and energetic illustration style to position the refreshed brand as modern, approachable and diverse.

Avian have aided EQ in launching a new, specialist tax consultancy service adopting a developed illustration style to help positioning the client team as ‘EQ Taxperts’.

Building on the core EQ brand, we evolved the styling to provide clarity and stand out in what is generally perceived as a traditional and ‘stuffy’ market sector.

“The team at Avian are fantastic, they take the time to understand what we are looking for and produce excellent material that really fits in with who we are. Whatever our request is, they will provide options that always hit the mark. They are also brilliant to work with, such a friendly team that are incredibly responsive and reliable – I’d recommend them to anyone”.

Laura Hutt, Marketing Manager, EQ Chartered Accountants