Altar Group has used the following skills/services in the project.
Oor Wullie’s BIG Bucket Trial was the first nationwide Art Trail ever held in the UK. Comprising 200 sculptures over 75 days the initiative was delivered by a partnership between Wild in Art and DC Thomson to help Scotland’s children’s hospital charities.
As part of ALTAR Group’s CSR Agenda, we donated our design services to support this important local community initiative. As Design Partners for the trail we provided a creative resource for the Oor Wullie marketing team to promote and manage the brand across both print and digital platforms. A range of promotional material such as outdoor media, social content and merchandise was created to engage with the Scottish public.
Working collaboratively with Blue2 and Wild in Art an engaging and informative mobile app was created allowing participants to view sculpture locations, ‘collect’ the sculptures and unlock prizes.