AgencyUK has used the following skills/services in the project.
We're launching Tala's performance bakeware range through retailer partnerships, online and through Amazon stores.
A well known addition to professional kitchens the world over, this campaign seeks to raise brand awareness of Tala by bringing their story and their 100 year British heritage to aspiring cooks and young mums.
The campaign activates the brand using video through social media channels from Facebook to YouTube, a combined influencer strategy, podcasts, PR and editorial coverage in women's magazines, advertising, trade support, search as well as an Amazon product strategy.
Sales are currently 70% above target.