Quintiles are the global leader in conducting clinical trials for new pharmaceuticals. They have tested and marketed 97% of the world’s leading drugs. We have worked with Quintiles since 2008, devising their patient recruitment strategy in the UK and overseas. We helped them reduce their media spend by 70% in the first 3-months of working together, and since moving their business to an online database model, our acquisition and retention campaigns are now the most efficient in the market. We designed and built their website, incorporating an end to end conversion funnel that has helped Quintiles build the world’s largest patient database. Our systems link a comprehensive CRM database with their internal patient database, and our campaigns help them acquire new patients as well as retain existing one’s. We deploy TV advertising, press, social media and direct communications such as email, as well as help with outreach campaigns to medical institutions, hospitals, GP’s and charities.

Results

70% reduction in participant acquisition costs
£250k saving on broadcast media in the first 3-months
£750k saving in call centre overheads when we moved from outbound to an automated data strategy
Clinical trial recruitment campaign estimates planned and delivered within 10% accuracy
Set the industry benchmark for effective clinical trial recruitment strategies
Developed the most competitive PPC and Search Strategy in the market
Enabled roll-out of a scalable data management CRM system, that is license free and transferable across every global territory
Implemented a comprehensive UX process including User Needs Analysis, Persona Development and Rapid Prototyping
Integrated Open Source web technologies, WordPress, Sugar CRM and Zoho Reporting with Sales Force
Delivered MVP system builds in Agile framework

Partners since 2008
We have worked as lead planning and creative agency, as well as technical and UX partner to Quintiles since 2008.