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AgencyUK has used the following skills/services in the project.
The feeding frenzy caused by the PPI scandal has stigmatised Claims Management Companies like EMCAS. While CMCs should be seen as the solution to financial mis-selling, they are now seen as part of the problem.
The future of EMCAS relied on us developing new markets away from the hundreds of PPI claims companies. The barriers to market are complex, so it was important to make the creative solution a relevant one.
The insight we uncovered is that mis-selling is actually very common and can happen to anyone. Our campaign reminds people “It’s not your fault”.
The campaign integrates TV, Radio, Press, Online Display Advertising, PR and Social. We have so far delivered 25% increase in inbound enquiries. 5% ahead of target.
“Developing a campaign that balanced our objectives was a big challenge given the barriers that exist in our market. AgencyUK managed to balance the need to stimulate demand, drive action and effectively position EMCAS away from the unscrupulous perceptions of the PPI market.”
-Sas Horscroft, Brand Manager, EMCAS
Results
Fully integrated campaign: TV, Radio, Press, Online Display, PR and Social
Delivered a 25% increase in enquiries (5% ahead of target)
Effectively repositioned the brand with UK consumers
Partners Since 2014
We have worked as lead planning, creative and digital agency to EMCAS since 2014. We handle their UK media planning as well as their online customer journey management and optimisation of sales funnels.
