ibet is the new online gambling platform developed by the tech whizzkids of Silicon Valley. It’s rumoured to become the standard by which all future online gambling platforms are measured. By marrying together emerging technology, ibet will provide more immersive user experiences that brings players closer to the live sports they love. The rapid scale of eSports has provided a rapid shift in R&D and technological advancement, all of which is supporting richer, more secure playing environments.

Following success in Asian markets, the senior team at ibet have turned their attention to Europe by incorporating the Claymore Group of gambling brands and hiring a team of industry veterans. Alongside them, COO David O’Callaghan has been instrumental in the user design and operational development of the platform, and is leading the launch of ibet ahead of Euro 2020 this summer.

AgencyUK have been appointed by ibet with a clear remit to develop the brand identity and support their rollout across a number of European territories.

‘We were pleased to appoint AgencyUK after consulting with a number of European brand communications agencies. The AUK team has a significant amount of experience launching and supporting gaming brands that have a commitment to improving the gambling experience for players. ibet is a new type of platform where we’ll be able to push the technology to provide safer and more secure playing environments. One where we can enable our customers to have more visibility and control over their gambling behaviours” says David O’Callaghan, COO, ibet.

The AgencyUK team have worked with Ladbrokes, Coral and Gala for a number of years across a number of their sports betting and casino brands.

“We understand the current European legislation, and the future of regulatory procedure, so we are better placed to unleash our creativity in ways that are disruptive and ethical. ibet has the potential to be a real step change in the European markets, and we’re excited about where the brand and Euro 2020 will take us” says Sammy Mansourpour, MD, AgencyUK.

AgencyUK were ranked the UK’s top independent agency in 2019 by The Drum and have previously won the highly regarded creative D&AD award for their advertising work with Hornby.

Founded in 2008 as an integrated brand communications agency with a high level of expertise in emerging technology, web and eCommerce sitting alongside strategy and creative, AgencyUK have become a well known agency in Europe, operating across a number of industry sectors, from food, drink and retail to health, wellbeing, financial and pharmaceutical. Today the AgencyUK team work with international brands as well as Direct to Consumer businesses.