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Agency Inc has used the following skills/services in the project.
John Guest wanted to expand their brand into new European markets with their plastic push-fit plumbing range. Although the products were widely accepted in the UK we discovered that the European markets of France, Italy and Germany had reservations about using plastic fittings.
The challenge was to build trust amongst an audience who were set in their traditionalist ways and get them to reconsider trying plastic fittings in order to help them understand how this range of products could help them grow their business.
Through 3 months of extensive research we found that the solution was simple, align the John Guest products with an existing product that the plumbers were already familiar with - plastic multilayer pipes.
Positioned as the fittings created specifically for multilayer pipes, the John Guest Multilayer range was born.
