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Agency Inc has used the following skills/services in the project.
STH had the challenge to sell hospitality packages to companies that had never considered athletics before.
We created a strategy that tapped into the memories of the London 2012 Olympics, engaging our audience with an irresistible proposition ’Once more in a lifetime’.
This was supported by a content plan which included blogs, infographics, and a short film featuring the brand ambassador Jonathan Edwards, triple jump world record holder.
We made the event unmissable, helping make it the best attended IAAF world championships in history with £3m in hospitality sales.
See how it all came to life here.
