A Harvard Business Review article titled ‘Roaring out of a recession’ analysed the business impact on 4,700 companies across three recessions. The research had one concluding finding, which was that on average: 9% of companies didn't simply recover, they flourished - performing better on key business metrics after the recession than they did before it. But it's not easy. 

This guide aims to look at the ‘how’ and in doing so shares key learnings from several research sources. Following these principles will ensure you aim to sit in that 9%. Available for download here.