2112 Communications

2112 Communications has used the following skills/services in the project.

B2B - Brand Strategy

Brand Advertising Creative

Branding Design

Corporate Print Production

Illustration

Lead Generation

Print Design

Reports

Retouching

Web Design

Web Development

PURPOSE

Raise LGIM’s profile as an active manager, and position them as a leading, well-diversified asset manager across asset classes with this campaign focussing on the L&G Multi-Asset Target Return Fund (MATR).

Create an insightful and intelligent campaign targeted at the Wealth Management audience, mainly discretionary fund managers and fund selectors. The campaign was to have stand out against other advertisers, to be bold and punchy, not conservative.

“Stay Nimble and Roll with the Punches” – a campaign highlighting LGIM’s truly diversified approach and consistent risk-managed returns.