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Our partnership with Nomad Foods has taken us on some epic journeys.
This brand was created to launch a range of great, plant-based meal ideas for everyone. Giving us all more freedom of choice without all the pressure of perfection. The brief was quite simple. Make it simple and the world is bound to stop and take notice.
So, we doodled a friendly new logo with all the joy and energy it needed to tell the story of plant power. Then, we loaded our mighty, lightning leaf and an upward arrow into it, all to show that the future can mean less meat and more amazing meals.
While we were at it, we thought every pack deserved a doodled outline so they could all stand out in the freezer.
We loved the experience of working with our friend Martin Poole to revive the way the food looked on every pack, doing justice to every meal moment and turning the traditional into the crunchable and craveable.
This range identity continues to grow far beyond packaging and we’re proud to see it in freezers across Europe as the world shifts to more frozen food and throws away less fresh stuff.
