Daria loves a challenge. The more constraints on a project – could be time or budgets or too many opinions – the more excited she is to create something amazing for the client and their users. She credits the Webcredible approach, original thinking grounded by serious research, for making the 'amazing' work well in practice.

She likes challenging herself too. That's why she's tackled so many different disciplines in her career, from film and animation to design and even virtual reality. And Daria finds new ways to draw on that basket of talents on every project.

Still, listening with empathy is one of Daria's most valuable skills. Hearing different user stories before visualizing and mapping their journeys is how she likes to fight for the user.