Alex acts as an ambassador for our clients and for the project teams he helps to assemble. Not that these two parties find it hard to talk to each other at Webcredible – it’s just that Alex is on hand to represent both sides. He can defend a client’s business interests while making sure everyone understands how and why we work the way we do.

Advocating the value of good design is Alex’s main diplomatic mission, however. He speaks out for design that values user needs as much as how things look, and that is also technically reasonable for that business. He wants everyone to find the sweet spot in the middle of this UX design triangle.